ChatGPT launches ads: what does this mean for businesses?

OpenAI has announced that ChatGPT will soon start testing ads. First in the United States, among adult users of ChatGPT Free and the subscription ChatGPT Go. Higher plans such as Plus, Business and Enterprise will remain ad-free.The ads will soon appear below a reply, clearly labeled as sponsored. 

Why is this interesting?
This is more than a product update. It may be the beginning of an entirely new marketing channel: advertising within conversations rather than through search engines or social feeds.

Companies that understand early how visibility works in AI platforms can get a big head start here. Similar to the rise of Google Ads and social advertising.

Specifically, what does this mean for your business?
So the big question is not whether you will soon be able to advertise in ChatGPT, but whether your company is ready online for a world in which AI defines the customer journey. Because soon it won't be about who advertises the most, but who is best prepared for AI as the new gateway to customers.

Because in a world where AI is increasingly becoming the starting point of the customer journey, it becomes more important than ever that your website, content and positioning are ‘AI-ready.

Consider, for example, how to stay relevant in AI-driven search and buying processes. How do you ensure that your content remains visible when people are no longer searching through Google, but through conversations with an AI assistant? And how do you respond strategically to new forms of advertising once they are rolled out more broadly?

These are exactly the developments that we at PWRD. are doing on a daily basis. We are constantly working on the latest technologies and building strategies that help companies stay ahead.

We support companies including:

• Websites and content ready for AI search environments
• Performance campaigns that respond to changing consumer behavior
• Strategic positioning for new platforms such as ChatGPT

AI doesn't change marketing a bit. It changes the basics.

Ready to take action now?
ChatGPT ads are just a test, but the direction is clear. Companies that prepare now will soon win attention.

Want to know if your online presence is ready for this new phase?

Contact us today or start a free AI Quick Scan via our website.

Source: https://openai.com/nl-NL/index/our-approach-to-advertising-and-expanding-access/